“It’s concerning the folks.”
Elite Cultivation, headquartered in Wynnewood, Oklahoma, is greater than a medicinal marijuana distributor, it’s an extension of the Elite tradition in moderation curated by way of founder and proprietor Richard Freeman.
Freeman, an Oklahoma local, owns and operates 5 other firms together with Elite Motorsports, which, along with offering race groups with the most efficient motorcoaches, trailers, truck and trailer mixtures, race vehicles and kit within the trade, additionally fields the most important drag racing crew within the Nationwide Sizzling Rod Affiliation (NHRA) with drivers like six-time international champions Erica Enders and Jeg Coughlin Jr.
“He’s a bells and whistles man, you’ll see it in the entirety he does,” stated Brian Lane, Basic Supervisor at Elite Cultivation. “The imaginative and prescient was once Richard’s. He noticed an artistic trade alternative to damage into the marijuana trade early within the legalization procedure in Oklahoma. He’s a businessman, he is aware of a excellent alternative when it items itself.”
When Freeman approached Lane, he have been a regional gross sales supervisor at Anheuser-Busch for over 25 years and was once ready to deliver his revel in to Elite Cultivation.
“I used to be open to a transformation, and I knew one of the different high quality folks Richard was once speaking about bringing into the fold, he was once construction an all-star crew,” Lane stated.
Integrated in that all-star crew together with Lane is Jamie Hairston whose respectable identify is Leader Monetary Officer, although she admits she wears many hats.
“I used to be running in logistics when Richard first got here to me about running for him. It was once in the midst of COVID. He informed me he sought after me to return run the cultivation trade,” Hairston stated. “I needed to admit to him that I didn’t know anything else about preserving books or human assets. Richard had self belief in me that I may just do it, he informed me, ‘You’ll be informed.’ He has a knack, in all his companies, for placing folks in positions he is aware of they are able to care for, despite the fact that they may well be undecided.”
The Elite Cultivation facility, positioned subsequent door to the Elite Motorsports places of work and system store, competitors the most efficient within the area. Some degree of pleasure for everybody who works at Elite Cultivation, however the ones with regards to the operation would be expecting no much less from Freeman.
“Being within the racing trade after which coming over to the weed trade, Richard carried over numerous the similar mentality. The race store is nearly health facility worthy with how blank and arranged it’s. He’s introduced that over right here,” Brian stated. “Everybody who works right here takes pleasure in that. It permits us to be very constant in what we do and the product we produce. It’s the similar with the workers, our requirements are set top, Richard expects it.”
The consistency and the standard of the product is some other go over from Richard’s successful mentality. Devoted to making environments the place workers can – and wish to – excel at their craft produces now not simplest race wins, however constant, fine quality choice medication that businesses, and their sufferers, can rely on. They know Elite Cultivation merchandise are produced in a managed {and professional} surroundings the place high quality is not going to waiver from month to month.
“I’m now not going to do one thing if it’s now not going to be achieved proper,” Freeman stated. “We don’t part ass anything else over right here, in anything else we do. After I were given into this, I sought after the most efficient. I imagine we now have that now.
I’ve to have the precise folks. The individuals are what make it paintings. They’ve were given to understand their task and do it neatly, do it higher than someone else, they’ve set to work in combination,” Freeman persisted. “That’s true in any trade. In case you reduce corners, you’ll be paying for it in the end. Consideration to element, arduous paintings, and endurance, that’s what it takes and it’s now not for everybody.”
The eye to element is tricky to pass over within the 36,000-square-foot facility, with devoted rooms for every of the other stages together with a clone room, 3 veg rooms and 7 flower rooms. The 25 workers of Elite Cultivation every specialise in distinction facets of the trade.
“Every state of the plant’s existence has designated groups which can be professionals on that cycle. We expect this creates extra duty, encourages teamwork, and guarantees the tip product is healthier,” Lane stated. “It’s arduous paintings. We don’t simply wish to develop marijuana; we wish to develop one of the absolute best marijuana. Upload in Richard’s thoroughness and a spotlight to element, it’s difficult.”
Elite Cultivation rotates any place from 20-25 other strands and harvests each and every month. A few of their most well liked strands are Donny Burger, Lemon Skunk, Durban Poison, Blue Dream, Peach Pie and Gelato Cake. At the side of the flower, the power additionally produces concentrates, edibles and vape pens.
“With the longer term trending against additional legalization, growth is a large chance. It’s a part of why we’re very giant on empowering our workers and fostering an atmosphere for folks to be what they do,” Hairston stated. “It’s a small the city and we acknowledge our workers shall be our absolute best recruiters if and when growth does occur.”
Whilst regulations and rules are ever converting in Oklahoma’s marijuana regulation, Elite Cultivation has stayed steadfast and vigilant in ensuring they meet the factors required and are ready for what might come at some point.
“We were given into this on the proper time. Our concept procedure has been constant,” Freeman stated. “We would have liked to move above and past when it got here to the equipment, the power, the folk and the way we run this factor. We’ve were given nice construction and nice product. The most efficient product individually. We’re on most sensible of the adjustments that come about within the trade, and we wish to be the usual for the state, and possibly ultimately past that.”
