[PRESS RELEASE] – GEORGETOWN, Mass., Sept. 8, 2025 – Kristin and Eric Rogers have reached an settlement with Ayr Wellness Inc. to reacquire LEVIA, pending standard ultimate stipulations and regulatory approval. The husband-and-wife entrepreneurial crew based the Massachusetts-based hashish beverage logo 8 years in the past.
“Bringing LEVIA house is a deeply non-public milestone for us,” Kristin Rogers mentioned. “This logo used to be born from our storage from the realization within the energy of hashish to wreck stigma and be offering fitter choices. We’re so proud to proceed that undertaking along our unbelievable workers. Their determination has been the center of LEVIA, and in combination we’re able to scale the emblem, enlarge into new markets, and write the following bankruptcy whilst staying true to our undertaking and values.”
The Rogers introduced LEVIA in 2017 with a undertaking to create merchandise rooted in wellness, supply a considerate selection to alcohol, and construct a long-lasting legacy of advocacy and alter. LEVIA’s first product used to be in the stores in Massachusetts in 2021, offering shoppers with a zero-calorie, zero-sugar, fast-onset hashish beverage designed for constant, effects-based enjoyment. LEVIA used to be obtained through Ayr Wellness in 2022.
Upon the predicted shut of the sale, the Rogers intend to concentrate on scaling operations, additional setting up logo management in Massachusetts, and bringing LEVIA to new markets via strategic partnerships and innovation in beverage system, production and distribution.
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