Metrc Launches Direct-to-Client Product Recall Characteristic in California

[PRESS RELEASE] – LAKELAND, Fla., Aug. 20, 2025 – Metrc, a number one supplier of regulatory track-and-trace methods for extremely regulated industries, introduced a groundbreaking enhancement to its Metrc Retail ID™ resolution, enabling direct-to-consumer product recall notifications within the state of California. Introduced in partnership with the California Division of Hashish Regulate (DCC), this capability marks a significant step ahead in public protection and provide chain transparency within the regulated hashish marketplace.

“Via pairing recall notifications with Retail ID™, California is making it more uncomplicated than ever for shoppers to get quick, verified details about the protection, trying out and legitimacy in their merchandise,” DCC Director Nicole Elliott mentioned. “That is greater than a public well being safeguard; it’s about environment a brand new same old for transparency that others can practice. Companies embracing this era are advancing person protection, development consider, and demonstrating the forward-thinking values that experience lengthy outlined California’s management on this house.”

Retail ID, which introduced within the California marketplace in November 2024, is a QR code-based resolution designed to beef up provide chain visibility, bolster compliance, simplify stock processes and building up person engagement. Since its release, adoption has ceaselessly grown amongst manufacturers, vendors and outlets, comparable to Embarc and Nabis, statewide. Roughly 20% of California’s weekly product quantity is now recognized with a Retail ID QR code.

With this newest enhancement, shoppers can now straight away resolve whether or not a hashish product has been recalled by means of scanning the Metrc Retail ID QR code at the package deal with a smartphone. Along with confirming {that a} product is produced within the regulated marketplace and lab examined (features already to be had), customers now acquire real-time get right of entry to to recall notifications, turning in a brand new benchmark for public protection and transparency within the felony hashish business.

“Our new capability brings hashish protection to the following degree,” Metrc CEO Michael Johnson mentioned. “Via offering shoppers with fast get right of entry to to recall notifications, lab effects and product knowledge, we are giving them the gear they wish to make knowledgeable selections whilst serving to licensees deal with consider and compliance.”

Along with the recall capability, Metrc has launched additional updates enabling a broader set of licensees to undertake and take pleasure in Metrc Retail ID. Underneath California’s testing-in-final-form requirement, manufacturers can now observe Metrc Retail ID labels to merchandise and hyperlink them to lab effects as soon as trying out is whole. This permits for seamless adoption throughout all phases of the provision chain and empowers each manufacturers and outlets to ship clear, verified product knowledge without delay to shoppers.

“Shoppers must all the time really feel assured in what they’re buying,” mentioned Will Brophy, leader working officer of Nabis, California’s main approved hashish wholesale platform. “That’s why we make stronger manufacturers adopting Retail ID QR codes. They lend a hand streamline operations, beef up product monitoring, and, most significantly, give consumers the transparency they be expecting and deserve.”

With those updates, Metrc continues to advance its efforts to make stronger a secure, felony and well-regulated hashish marketplace thru innovation and collaboration. For more info about Metrc Retail ID, consult with www.metrc.com/retailid.